This statement was updated June 27, 2023.
information and respects your privacy. This policy may be amended from time to time. We
continued use of the site following the posting of changes will mean you accept those changes.
Collection of Information
We collect and use information about you in several ways. We receive information directly from you
when you send us an email, share a photo, complete a form on our websites (such as a survey or a
request for a brochure or a contest entry), sign up to receive email from us, or talk to us
via text, chat or phone. We collect information electronically when you browse our site.
There are two types of information we collect – anonymous and personal.
Anonymous information is information that cannot be used to identify you individually. We
collect anonymous information automatically, using methods such as standard Internet logs
Standard Internet Logs
We collect information for each request to our website in a log file. Each log entry
includes the date and time of the request, your IP address, the content you requested, the
type of browser you use, any URL your browser provides indicating a website that may have
referred you to our site, as well as the results of the request (error diagnostic
“Cookies” are tiny text files stored by a user’s browser (e.g. Internet Explorer, Safari,
Firefox, Chrome, etc.) to save information for use in subsequent interactions with the site.
This information can be anything that is known to the website owner and may include but is not
limited to any content you provide via a form on the site, content you view, the date and time
that you view this content, items you add to your shopping cart, the products you purchase, or
your location information. You are not required to accept any cookies to use our websites. We
use third-party cookies (such as the Google Analytics cookies) to gain insights about the
demographics and usage behavior of our visitors and to serve advertising to them across the
Personal information is information that can be used to identify you individually, such as your
name and phone number. We collect personal information only when you explicitly give it to us
over the phone.. The contact information you provide will be used to call you if you are
referred to any other services. If you wish to revoke permission for Moms Helpline to call you,
please call 844-624-6667.
Data Processors We Use, Use of Collected Data, and Opting Out
We utilize products that collect, receive or use end-users’ personal data. Data is collected
to allow us to provide our services, as well as for remarketing and behavioral targeting,
advertising, analytics, and email marketing. Personal data is collected using the following
This website uses Google Analytics to help analyze how visitors use this site. Google
Analytics utilizes the data it collects to track and examine the use of our website, to
prepare reports on its activities and share them with other Google services. Google may
use the collected data to contextualize and personalize the ads of its own advertising
network. Data collected: Cookie, Identifiers for mobile devices and Usage Data.
Opt Out |
How Google uses data when you use our partners' sites
Google Analytics Demographics and Interest Reporting
We use the Demographics and Interest Reporting feature in Google Analytics to gain
insights regarding the demographics and interests of our website visitors. Data
Google Remarketing with Analytics
Google Remarketing with Analytics is a service provided by Google Inc. that connects the
tracking activity performed by Google Analytics and its cookies with the Google Display
Network and Search-ads campaigns. It allows us to create audiences of our site users and
deliver relevant ads based on the actions those users took on our site. Data collected:
Cookie and Usage Data.
Remarketing and Behavioral Targeting
across the Internet based on your past visits to our website properties or your previous web
We utilize advertising products offered by Facebook and its affiliates, potentially
including Instagram, Oculus and WhatsApp, that collect, receive, or use end users’
personal data. Facebook Ads conversion tracking is an analytics service provided by
Facebook, Inc. that connects data from the Facebook advertising network with actions
performed on our website. Data collected: Cookie and Usage Data. Facebook’s
We use advertising products offered by Google Ads, potentially including Google Paid
Search, Google Display and YouTube. Google Ads conversion tracking is an analytics
service provided by Google, Inc. that connects data from the Google Ads advertising
network with actions performed on our website. Data collected: Cookie and Usage Data.
We use advertising products offered by Snap Inc., including Snapchat. Data collected:
Cookie and Usage Data. Snap’s
We use advertising products offered by Q1Media, Inc. including geofencing. Data
collected: Cookie and Usage Data. Q1Media’s
We use advertising products offered by TikTok. TikTok conversion tracking is an analytics
service provided by TikTok that connects data from the TikTok advertising network with
actions performed on our website. Data collected: Cookie and Usage Data. TikTok’s
You can generally opt-out of receiving personalized ads from third party advertisers who
follow the Digital Advertising Alliance’s
Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out
page on the DAA site.
You can opt out of personalized online ads from members of the Network Advertising Initiative
by visiting the opt-out page of
the NAI site.
You may also decline to receive interest-based ads through TrustE/TrustArc’s
preferences manager (or if you are located
in the European Union click here).
Information We Share
We may disclose statistical information to third parties in aggregate form without
revealing any personal details about our users (for example, 60% of our visitors live
in Marion County).
We do not share personal information you voluntarily provide, except as necessary to
provide support and services. We may disclose your personal information as required by
law, in conjunction with a government inquiry, or in litigation or dispute resolution.
We may disclose your personal information to our trusted service providers who work on
our behalf, do not use the information we disclose to them except as necessary to
provide support and services to you, and have agreed to adhere to the rules set forth in
this privacy statement. Lastly, we may disclose your personal information when we believe
in good faith that disclosure is necessary to protect your safety or the safety of others.
Access to Your Data
Upon request, we provide site visitors with access to all information (including proprietary
information) that we maintain about them. Consumers can access this information by email.
Please contact us at OBNav@health.in.gov.
Security of Your Data
We have appropriate security measures in place in our physical facilities to protect against
the loss, misuse or alteration of information that we have collected from you on our site.
Please note that although we take reasonable steps to protect your information, no website or
computer system or wireless connection is completely secure.
Future Use of Data
If our information practices change at some time in the future, we will post the policy changes
here and provide you with the ability to opt out of these new uses.
Revoking Consent and Data Erasure
End users who reside in the European Economic Area: If you wish to revoke your consent to
have information processed by us or any of the vendors we use for data processing, or you
wish to request deletion of your personal data, please both contact the website owner where
the data was collected/obtained (the Data Controller) and us at
If you have concerns or questions regarding our consumer privacy practices, please forward
them to OBNav@health.in.gov.