Privacy Policy

This statement was updated June 27, 2023.

This Privacy Policy describes how Moms Helpline collects and manages personal information and respects your privacy. This policy may be amended from time to time. We encourage visitors to and users of this page to regularly review our Privacy Policy. Your continued use of the site following the posting of changes will mean you accept those changes.

Collection of Information

We collect and use information about you in several ways. We receive information directly from you when you send us an email, share a photo, complete a form on our websites (such as a survey or a request for a brochure or a contest entry), sign up to receive email from us, or talk to us via text, chat or phone. We collect information electronically when you browse our site.

There are two types of information we collect – anonymous and personal.


“Cookies” are tiny text files stored by a user’s browser (e.g. Internet Explorer, Safari, Firefox, Chrome, etc.) to save information for use in subsequent interactions with the site. This information can be anything that is known to the website owner and may include but is not limited to any content you provide via a form on the site, content you view, the date and time that you view this content, items you add to your shopping cart, the products you purchase, or your location information. You are not required to accept any cookies to use our websites. We use third-party cookies (such as the Google Analytics cookies) to gain insights about the demographics and usage behavior of our visitors and to serve advertising to them across the Internet.

Personal Information

Personal information is information that can be used to identify you individually, such as your name and phone number. We collect personal information only when you explicitly give it to us over the phone.. The contact information you provide will be used to call you if you are referred to any other services. If you wish to revoke permission for Moms Helpline to call you, please call 844-624-6667.

Data Processors We Use, Use of Collected Data, and Opting Out

We utilize products that collect, receive or use end-users’ personal data. Data is collected to allow us to provide our services, as well as for remarketing and behavioral targeting, advertising, analytics, and email marketing. Personal data is collected using the following services:


Remarketing and Behavioral Targeting

We use the following third-party advertising vendors that use cookies to show you our ads across the Internet based on your past visits to our website properties or your previous web browsing behavior.

You can generally opt-out of receiving personalized ads from third party advertisers who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out page on the DAA site.

You can opt out of personalized online ads from members of the Network Advertising Initiative by visiting the opt-out page of the NAI site.

You may also decline to receive interest-based ads through TrustE/TrustArc’s preferences manager (or if you are located in the European Union click here).

Information We Share

Access to Your Data

Upon request, we provide site visitors with access to all information (including proprietary information) that we maintain about them. Consumers can access this information by email. Please contact us at OBNav@health.in.gov.

Security of Your Data

We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you on our site. Please note that although we take reasonable steps to protect your information, no website or computer system or wireless connection is completely secure.

Future Use of Data

If our information practices change at some time in the future, we will post the policy changes here and provide you with the ability to opt out of these new uses.

Revoking Consent and Data Erasure

End users who reside in the European Economic Area: If you wish to revoke your consent to have information processed by us or any of the vendors we use for data processing, or you wish to request deletion of your personal data, please both contact the website owner where the data was collected/obtained (the Data Controller) and us at OBNav@health.in.gov.

Privacy Inquiries

If you have concerns or questions regarding our consumer privacy practices, please forward them to OBNav@health.in.gov.